I Figured out My Issue with the Urus

"SPAMBot - Horse Doctor" (spambot2002) 01/19/2018 at 16:16 • Filed to: Hot Take, Lamborghini, Bugatti

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It was designed by a German who “ !!!error: Indecipherable SUB-paragraph formatting!!! and Italian design of the 1960s and 1970s.”

Now that R&T mentions it, that is exactly how it is styled. Sure, it looks a little crazy, but in an all too controlled way. It was designed to look exactly that amount of wild, not an inch (mm?) more or less. Very much like German manufactured Italian flair. It is totally inorganic. An Italian would have made a passionate sketch after a bottle of wine. It would have had faults but that is why we love Italian sports cars. It would have been a Lamborghini, not just look like one.

Link for reference:

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Too much attention to detail. Live a little, Borkert!

Textured Soy Protein > SPAMBot - Horse Doctor 01/19/2018 at 16:33

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SPAMBot - Horse Doctor > Textured Soy Protein 01/19/2018 at 16:35

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1000% Stereotyping

Demon-Xanth knows how to operate a street. > SPAMBot - Horse Doctor 01/19/2018 at 16:35

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I’m really not seeing the influence.

SPAMBot - Horse Doctor > Demon-Xanth knows how to operate a street. 01/19/2018 at 16:37

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Needs moar stagger

Demon-Xanth knows how to operate a street. > SPAMBot - Horse Doctor 01/19/2018 at 16:48

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Or LESS?

winterlegacy, here 'till the end > Demon-Xanth knows how to operate a street. 01/19/2018 at 16:49

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if lamborghini made a tank this would be it

SPAMBot - Horse Doctor > Demon-Xanth knows how to operate a street. 01/19/2018 at 16:52

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If I had land and unlimited money, 10/10 would mow my grass with this. Hopefully it has a PTO or can be modified to work. Maybe just pull a bush hog that has its own little engine.

Demon-Xanth knows how to operate a street. > SPAMBot - Horse Doctor 01/19/2018 at 17:06

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I think it can do...

SPAMBot - Horse Doctor > Demon-Xanth knows how to operate a street. 01/19/2018 at 17:18

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Yessss

AuthiCooper1300 > SPAMBot - Horse Doctor 01/19/2018 at 17:25

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That may be part of the problem, but I have the impression the answer is much more complex.

As lovely as the Zero is... why would you have to look back to it? Was Gandini looking back to Lamborghini’s (or anyone else’s) past when, at Bertone, he designed the Miura or the Countach or the Marzal? Quite likely, he was not. 

(Having said that I’d do terrible things just for a hint of what Gandini was really idly thinking about during the design process of the Countach, for example).

Brands are so terrified of everything nowadays, design-wise. Is there anyone actually looking forwards?

SPAMBot - Horse Doctor > AuthiCooper1300 01/19/2018 at 17:50

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Exactly. They basically had a blank slate (except the hard dimensions from a borrowed chassis). They could have came up with something truly unique and insane. Instead, they chose to be constrained to a hodgepodge of old designs so it would look like a Lamborghini and not a VW parts bin special. We don’t need another mall crawler with a TT 4L V8. We need a G-wagon competitor with a fire breathing NA V12. Hard, brash, and unapologetic. Maybe even scissor doors! Take a damn risk, if you muck it up, it will still probably sell.

AuthiCooper1300 > SPAMBot - Horse Doctor 01/19/2018 at 18:07

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Part of the problem is... when a company has something truly remarkable in its history (such as the original Beetle; or the Mini; or the E-Type; or the Miura; etc)... what can you do?

a) play it “safe”: devise something “with clues from the past” based on some cliché-ridden perception (sometimes horribly untrue) of the past model;

b) do something totally unrelated to that heritage.

Interestingly, all those pioneering “icons” (a much abused term, I know) were not trying to ape anything else. Granted, the original Mini was called “Austin Se7en” but truly any ressemblance to the old 7 was merely coincidential.

It is a very stale, very sterile world out there. All these “celebrations of X’s legacy” do nothing but devalue their rich, colourful history. Cases in point: the new Alpine, the new “DS” brand by PSA.

(Even though the basic premise is as kitsch as they come, I must admit that I find the Fiat 500 quite endearing, however.)

Eric @ opposite-lock.com > AuthiCooper1300 01/19/2018 at 18:20

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We’ve run out of creativity that can be applied in even a half-assed manner to the constraints of an automobile that meets safety standards and possesses any chance of having a half-decent C d .

That’s why every car looks basically the same these days. You have rules placing lights/reflectors in specific locations, you have laws of nature that you have to work with, and you have a buying public that wants 2- and 3-box designs. Result? Every 2 box looks like a minivan. Every 3-box looks practically identical aside from the shape of the headlights.

John-Palazzo > AuthiCooper1300 01/19/2018 at 18:22

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I think the Countach is a great example of how to properly deal with that issue. The Miura was truly remarkable and when the Countach appeared it was just as remarkable, even though they are totally different design wise. It’s a shame Lamborghini never managed to do it again, getting stuck at what the Countach represented instead.

AuthiCooper1300 > Eric @ opposite-lock.com 01/19/2018 at 18:32

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That argument is quite correct (I am not sure it is 100% correct) if one is talking about truly mass-produced cars, not so much for GTs or “supercars”.

In fact there have been brief periods when middle of the road cars (for instance, the first generation Focus) were noticeably bolder than anything coming from outfits supposedly dabbling in “exclusive”, “state of the art” automobiles.

Rules, limitations, conflicting demands are in fact very good for artists (and designers). Sad but true: hardly any artist has created anything worthwhile when given absolute freedom and all the time and resources in the world.

AuthiCooper1300 > John-Palazzo 01/19/2018 at 18:41

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To be fair to Lamborghini, there just was no money anymore. Also, there are not many Gandinis in this world (nor Bertones to nurture them); and you just cannot get masterpieces all the time, at all times, from the same designer... not even from someone as gifted as Gandini is.

AuthiCooper1300 > SPAMBot - Horse Doctor 01/19/2018 at 18:51

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I had an interesting conversation with a guy who had actually met Giotto Bizzarrini. According to this guy (and I have no reason to believe he was inventing it) Bizzarrini didn’t particularly enjoy being remembered mostly as “the guy behind the GTO”, for example. For him that was... history. He was (or is) looking at new ways, new processes, new materials, new ideas to make cars faster and more manouevrable or efficient or whatever.

Of course we vicariously live the great feats of the automotive world through the writings of journalists who themselves sometimes only know certain subjects through books, the articles of other journos or, perish the thought, just the web. And in so doing we tend to forget that for real pionneers their interests are in the future, not in the remote (even if it was glorious) past.

John-Palazzo > AuthiCooper1300 01/19/2018 at 20:41

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I absolutely get that. But it seems like after the Diablo they have up on innovating altogether, resting on their wedge shaped laurels instead. That comes with being controlled by VW, I guess.